- Staff with intention: The Women’s Media Center recommends that outlets “hire reporters, editors and producers who show proof and capacity for reporting accurately.” Those people should also be “mindful of gender, class and ethnic diversity and how different groups, ideals, etc. intersect.”
- Diversify the source list: Are your reporters interviewing mostly men? If so, encourage them to reach out to women, and make a list of expert women sources available for quick access. For inspiration: The Women’s Media Center’s SheSource.org resource is a database of women experts on diverse topics, explicitly designed to serve journalists, bookers and producers seeking on-air guests and other sources of news and/or commentary.
- Avoid biased or coded language and imagery: “Just as good journalists examine their words for correct spelling, punctuation, grammar, usage and style, they should guard against biased language that could unfairly depict issues and people in the news,” according to the report. And that should happen at all levels of the news delivery process, says the Center.
- Establish standards and mechanisms for meeting goals: Journalists should have a clear understanding of their news organization’s definition of sexism, as well as racism and other forms of discrimination. Federal, state and local anti-discrimination laws should also be clearly highlighted, as well as the organization’s system of ensuring they don’t creep into the workplace.
- Monitor audience comments: Responses to news coverage that are posted on a site can shape the perception of your news organization’s viewpoints, even if they aren’t representative. The Women’s Media Center recommends that organizations “make sure reader/viewer feedback is neither needlessly inflammatory, maliciously racist or provocatively sexist, or a vehicle for spreading disinformation.”
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