Press Release
Project PINK BLUE (Health & Psychological Trust Centre), a community-based cancer nonprofit in collaboration with the Federal Ministry of Health, Abuja, Global Shapers Community and LIVESTRONG Foundation is hosting the World Cancer Day (WCD) 2015 at Sheraton Abuja Hotel, Abuja, Nigeria on Wednesday 4th February, 2015: WCD Benefit Event and Saturday 7th February, 2015: WCD Walk, Race & Cycling against Cancer.
World Cancer Day is commemorated globally by member nations of the Union for International Cancer Control (UICC) on the 4thFebruary of every year as a unique day to raise awareness and generate opportunities for individuals to see, hear, or read about Cancer.
The 2015 World Cancer Day is taking place under the tagline ‘Not beyond us’, which will take a positive and proactive approach to the fight against cancer, highlighting that solutions do exist across the continuum of cancer, and that they are within our reach.
The Walk, Race & Cycling against Cancer will bring together women, men and youths to Walk, & Race with cyclists from Sheraton Abuja Hotel Football Pitch, Abuja, through Central Area and back to Sheraton at 7am on Saturday 7th February, 2015.
The mission is create cancer awareness, fund raise for cancer research and support to people battling with cancer, and provide free cancer screening.
The Benefit Event will bring together stakeholders in health, CEOs, philanthropists, celebrities, to raise N20million for cancer research and support to people battling with cancer and to share how we can implement what we already know in cancer control.
We will launch Cancer Songs from FMOH, launch for the first time in Nigeria PPB Breast Cancer Navigation Programme – an innovative information resource for women on breast lump; Ministerial briefing, launching of a Documentary on Cancer Victims and Victors – driven by a Nigerian cancer survivor; One Million Signatures against Cancer; and Meet the Cancer Survivors at 10am, Wednesday, 4th February, 2015, Wazobia Hall, Sheraton Abuja Hotel.
Runcie C.W. Chidebe, Founder of Project PINK BLUE, says “More people die of cancer in Nigeria because they lack access to accurate cancer information and affordable screening services. More painfully, some people seek for healthcare at late/advanced stages of cancer, where only palliative care can be given; despite that some of these cancers are 100% preventable, but many people are not aware of it. I want to urge every one of us to come out and take action on the World Cancer Day 2015 and let’s all show the world that cancer is simply not beyond us”.
The 2015 World Cancer Day campaign is articulated around four key areas of focus:
Choosing healthy lives
Delivering early detection
Achieving treatment for all
Maximising quality of life
About Project PINK BLUE
Project PINK BLUE is a community based and youth-led cancer non-profit that started as an NYSC community development service with focus on Breast & Cervical Cancer Awareness and Free Screening. The winner, Nelson Mandela-Graca Machel Innovation Award, CIVICUS, Johannesburg, South Africa. (http://www.civicus.org/awards/#/viewnominations). Winner, Global Shapers Community Abuja I AM BOLD Award, Shape Africa 2014, Semi-finalist in the Big Cancer Competition by LiveStrong Foundation, Austin, USA (http://bit.ly/1sc6fwF) and Nominated as Best Project 2013/2014,Youth Citizen Entrepreneurship Competition with UNESCO, Berlin, Germany (http://bit.ly/17dD6Nw).
For More Information: www.projectpinkblue.org, Facebook, Twitter, & Instagram: Project PINK BLUE
CONTACT: Runcie C.W. Chidebe
+2348036053866, 7086908385
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